Our Cutting-Edge System is Comprised of:

  • A Powerful Cloud Network

    A Powerful Cloud Network

    An interconnected system links WiFi and Bluetooth enabled products with team members through the cloud, enabling users to securely share vital information in a private social network; A novel Internet of Things (IOT) Solution.

  • Connected Devices

    Connected Devices

    Easy to manage through a central mobile app, Belay’s digital and physical devices integrate you and your team. Each product utilizes smart technology to transfer information and awareness via custom communication tools.

  • Private Network

    Private Network

    A carefully selected team of family, caregivers, and friends, can access essential information and receive status notifications as required. Add new team members at any time to keep everyone informed and protected.

  • Latest Clinical Research

    Latest Clinical Research

    We’ve partnered with leading food-allergy experts, to stay above the cutting edge. Our approach combines science, engineering, and design to bring you groundbreaking, yet easy to use tools to manage daily life with food allergies.

15 million

15 million

Americans have food allergies, affecting roughly 1 in every 13 children.
That’s 2 children in every classroom.

  • 3 mins

    every 3 minutes, a food allergy sends someone to the Emergency Room

  • 50%

    increase of food allergies in children between 1997-2011

  • $25B

    economic cost of children’s food allergies per year

  • 750

    estimated anaphylaxis related deaths per year in the U.S.

we have the solution

we have the solution

We’ve gathered a team of designers, developers, technologists, engineers, and physicians to help families feel safer.

Our Founders

  • Dr. Abby Herzig

    Dr. Abby Herzig

    Chief Executive Officer and Co-Founder

    Dr. Abby Herzig developed her career around the drive to understand and help children in need. After receiving her doctorate degree in clinical psychology, she continued to study child development and parent-child mental health at NYU Medical Center and Columbia University. An extension of her work with children, Abby is actively involved with UNICEF, serving on the New York Steering committee for UNICEF’s NextGen. She has traveled to South East Asia and Africa visiting hospitals, schools, and orphanages, advising UNICEF on child development and proper interventions for children and families at risk. As a result of her global work with children, Abby was asked to join the Innovators Program at the world-renowned Sick Children’s Hospital in Toronto. Driven by her passion to help children, and a parent of a child with life-threatening food allergies, Abby was inspired to create Belay and find solutions for the unmet needs of children and families affected by the food-allergy epidemic.

  • Sam Herschkowitz, MD

    Sam Herschkowitz, MD

    Chairman and Co-Founder

    Since 1982, Samuel Herschkowitz, M.D. has been a known leader in the area of biotechnology, healthcare devices and Pharmaceutical development. Throughout his career, Sam has participated in the development and financing of many biotechnology innovations and the creation of early healthcare companies; as well as having an advisory role in over 25 biotechnology and healthcare companies and partnerships. As a parent of a teenager with severe food allergies, Sam has long been looking for a meaningful solution to help families manage this issue.

  • Josh Kornberg, MBA

    Josh Kornberg, MBA


    During his career, Josh Kornberg has implemented investment strategies for numerous operating companies and has led the origination and structuring of approximately $10 billion in deal value, including entity level and related financings. Josh is currently President, CEO, and Chairman of the Board for Skyline Medical Inc., a publicly traded company that focuses on the design, manufacture and market of cost-effective devices that enable minimal healthcare worker exposure to bloodborne pathogens. Josh is the father of a child with severe food allergies, and is dedicated to finding a solution for families.

Supported by a world class integrated team

This unique team of experts worked closely together to integrate technology, industrial design, app development, systems and user experience design to create these innovative products. Each firm was hand-selected by the founders to bring their expertise to the creation of this truly groundbreaking food allergy solution.

  • Eric Freitag

    Eric Freitag

    Development Director

    Eric has over 15 years of experience developing innovative products, including designing physical-digital ecosystems that deliver effective patient adherence platforms. Eric is a senior leader of creative competencies in strategy and prod­uct development, with expertise in the healthcare sector, as well as FDA regulatory requirements.

  • Deborah Adler

    Deborah Adler

    Creative Director

    Deborah Adler is a designer and entrepreneur who brings innovative ideas to market. Adler uses design to delight people, solve a problem, or change outcomes. At the core of her work is the desire to make people’s lives easier and safer, a standard she applies to new directions for products, branding and information systems. Her work is in the permanent collection at the Museum of Modern Art (MoMA) and has been shown at the Cooper Hewitt as part of the National Design Triennial. She currently serves on the AIGA National Board of Directors.


Please contact us for a private meeting on how you can become involved.

contact us